All projects

From invisible standby drain to a tested service concept

Award-winning service design that makes invisible 'vampire power' visible, and changes the behavior behind it.

CX audit to an ingredient-led homepage narrative

Reframing a wellness brand's homepage into an ingredient-led, story-driven experience narrative.

A circular packaging system designed end to end

A sustainable packaging circular ecosystem for India's food delivery, turning throwaway packaging into something that comes back.

CX evaluation across app, web, and store

A customer-experience evaluation uncovering trust, savings, and omnichannel friction across a national value retailer's digital and in-store journey.

Four cognitive games designed and prototyped

Turning clinical assessments into games people want to finish, without breaking the science underneath.

Shipped and in clinical use

Redesigning a medical-grade cognitive screen so sessions got faster, clearer, and clinically more reliable.

How I work as an experience strategist before the work exists: turning RFPs, pitches, and open briefs into experience-led propositions.

Translating dense healthcare and government-facing material into a clear product direction.

A travel assistant app that simplifies navigation: interaction design, UX strategy, and journey mapping.

A smart ring enabling subtle, tactile communication to strengthen emotional bonds.

A child-centric service tackling Virtual Autism with screen-free educational toolkits, fostering cognitive, sensory, and emotional growth in children.

Case study in progress. Content and visuals landing soon.

Case study in progress. Content and visuals landing soon.