01 · 01 · Understand
Understanding AI through the business lens.
Start from the business, not the technology: markets, functions, friction and where AI could genuinely matter.
EKL · Enterprise AI Strategy
Taking a manufacturer's leadership from scattered AI experiments to a strategy they shaped, and own.
- Context
- An enterprise AI strategy engagement for a leading Indian manufacturer, delivered by the Merkle XEN team.
- Problem
- AI ambition was there, but the work was early, fragmented and spread across teams, with no shared view of where it could create value.
- My role
- Experience strategist: research, the workshop experience, role-plays and live AI demos, and the AI tools used in the strategy room.
- Outcome
- Leaders left with a shared North Star, function-level priorities and a focused portfolio of AI bets, translated into a roadmap.
- Client / Org
- EKL, Indian manufacturing enterprise (via Merkle, dentsu)
- Timeline
- Research + leadership workshop
- Year
- 2026
AI StrategyExperience StrategyWorkshop Design
The opportunity
AI ambition was already there. The gap was ownership.
Growth and digital goals were ambitious, but AI work was early, fragmented and spread across teams, with no shared view of where it could create real value. The job: turn isolated experiments into a direction leaders could understand, shape and own.
- Shared context
- Practical confidence
- Clear priorities
From a team unsure what AI could do, to leaders who own where it goes next.
Our approach
Three connected movements. One shift in ownership.
We designed the engagement to move leadership from the organisation’s reality, to building with AI, to a direction they could carry forward themselves.
- 0101 · Understand
- 0202 · Build
- 0303 · Own
02 · 02 · Build
Building with AI, through design doing.
Leaders stopped watching and started making: real challenges, practical AI tools, concepts to test together.
03 · 03 · Own
Owning AI: co-defining the roadmap.
The room shaped its own North Star, commitments and roadmap, so the strategy belonged to the people carrying it.
Under NDA
The rest is best told over coffee.
This project is under a non-disclosure agreement, so the full story isn’t public. I’m happy to walk you through it, the decisions and the work, in person or on a call.
What’s inside
- Research and synthesis
- Role-plays
- Live AI demos
- Build Fest
- North Star Builder and AI Avatars
- Commitments and roadmap
- The story films
