Hello, I'm Akshat.
I'm an experience strategist at Merkle, dentsu, whose work is driven by systems thinking, clarity, and making strategy tangible.
Selected work
Teams and brands I've worked with
A little about me
Strategy on one side, craft on the other. AI in the loop to keep the busywork small. And outside it: anime conventions, Osaka, and everyone who had to hear about both.
What I can do
Experience strategy
Research, an audit, and a map of the whole system—until the real problem is somewhere you can point at. Then a direction sharp enough to argue with.
Service design
I connect the visible experience to the people, operations, incentives, and touchpoints underneath it—then prototype the service as a whole.
Product design
From task flows and design systems to working prototypes and testing, I stay close enough to the product that the strategy has to survive real use.
Facilitation & collaboration
I use workshops, interviews, and shared artifacts to make disagreement useful, evidence visible, and decisions easier to carry forward.
Motion
Motion gives state, hierarchy, and pace a physical feel. I use it to make an interaction easier to follow and a story harder to forget.
AI as a material
I use AI for synthesis, visual exploration, and functional prototypes—while keeping the framing, evaluation, and accountability with the human.
How I work
The double diamond assumes every project starts at the same edge. Mine don't — one lands as a research question, the next as a half-built product with a date already promised. A prism doesn't care which face the light hits; it splits into the same spectrum either way. So I start where the work actually is, and use AI to compress the busywork, which leaves room to diverge, sharpen the threads worth keeping, and curate what ships. The prism turns, but the light coming out of it doesn't change: make the complexity simple enough that someone can act on it.
Drag to spin
Opening the Akshat Sharma portfolio.
