Experience Strategist at Merkle, dentsu
I design and strategize experiences from screenNot just devices. Any canvas for a story: interfaces, films, journeys. to service.
From research and insight to journeys, roadmaps, and shipped experiences, with AI used to make strategy sharper, not noisier.
Selected work
All projects
Plugg-out
2024Award-winning service design that makes invisible 'vampire power' visible, and changes the behavior behind it.
Nestlé Garden of Life
2026Reframing a wellness brand's homepage into an ingredient-led, story-driven experience narrative.
SPCE
2025A sustainable packaging circular ecosystem for India's food delivery, turning throwaway packaging into something that comes back.
Dollar General
2026A customer-experience evaluation uncovering trust, savings, and omnichannel friction across a national value retailer's digital and in-store journey.
Cognitive Games
2025Turning 3-minute clinical assessments into 20 minutes of engagement, without breaking the science underneath.
DBFS 3.0
2024Redesigning a medical-grade cognitive screen so sessions got faster, clearer, and clinically more reliable.
A little about me
My work lives between strategy and craft: research and journeys on one side, prototypes and shipped screens on the other, with AI speeding up the busywork so there's more room to actually think. I care about clarity, a bit of delight, and shipping things that survive contact with the real world. When I'm not doing that, I'm making AI films, taking photos, or reading (and drawing) manga.
Meet the Extra MeWhat I can do
The toolkit behind the work
From the fuzzy front of strategy to shipped, tested screens, and the motion and AI that bring them to life. Tap a circle.
How I work
Not a funnel.
A prism.
The double diamond assumes every project starts at the same edge. Mine don't — one lands as a research question, the next as a half-built product with a date already promised. A prism doesn't care which face the light hits; it splits into the same spectrum either way. So I start where the work actually is, and use AI to compress the busywork, which leaves room to diverge, sharpen the threads worth keeping, and curate what ships.
Drag to spin