Plugg-out is an award-winning service design project aimed at reducing “vampire power” — the electricity wasted by devices left on standby. The project focused on behavior-changing interactions and feedback loops to make energy conservation effortless and engaging. Developed over 5 months, Plugg-out competed against 150 international teams in the IKEA Service Design Challenge, advanced as one of 8 global finalists, and emerged as the winning proposal.

I contributed to Plugg-out by leading the service experience design, mapping out user journeys, and shaping the interactive feedback mechanisms that encourage energy-conscious habits. My role involved creating prototypes, conducting user testing, and refining touchpoints to ensure the system was intuitive, effective, and capable of driving real behavior change.